I saw “The Cove” and it is still haunting me. It is educational, powerful, thrilling and heartbreaking all at the same time, and I can’t recommend it highly enough. Go see it and take action, whether you’re a still photographer thinking about filmmaking or you just care about this planet we live on. GO SEE IT! Here, in Part 2 of my interview with Louie Psihoyos, he talks about the extraordinary lengths taken to bring this story to light. “The Cove” is an environmental thriller with the ending still to come. It's been called "Flipper meets The Bourne Identity."

What lead you to filmmaking?

Jim Clark was interested in photography and started Shutterfly, a way to share and print your photos over the web. He told me he wanted me to teach him how to be a good photographer. I told him I would teach him how to be a great photographer if he taught me how to be a billionaire. It was then I had a deeper look into the mind of not just a genius, but one of our generation’s visionaries. Jim did in fact did become a great photographer but got sidetracked on another creation of another enterprise. I’m not much richer but I am a lot more fulfilled, because of the non-profit business Jim helped me set up.
Jim and I like to dive and we started going around the world on dive trips together on Hyperion. I had some of the most remarkable times of my life diving with Jim. He was miserable with the quality of commercial underwater housings and cameras--even the Hasselblad--so he built the best underwater camera ever made by an order of magnitude. David Doubilet came diving with us and declared it the holy grail of the underwater camera. Unbelievable detail. It’s a 65-mega-pixel back on a view camera with the unbelievable optics.
We dive with rebreather teams so we can stay down for up to three hours at a stretch and not have to worry about bubbles or decompression obligations. We take up to 12 lights and light up the best-preserved reefs, in the most remote parts of the world, like a movie set. Places like Papua, Andaman Islands, Silver Banks. The results are stunning. Jim doesn’t do anything halfway. But as he would take me around to places he loved to dive some of them were disappearing, or they were completely gone. Bleaching, dynamiting, and overfishing were taking their toll. On our third trip to the Galapagos we were witnessing illegal-long line fishing in the marine sanctuary, and mother ships waiting for illegal catch in the Cocos (in Costa Rica), another marine sanctuary. Jim said somebody should do something about it and I said, “How about you and I?”
Jim came up with the idea of starting a non-profit we call The Oceanic Preservation Society and our mission statement is pretty simple, “We’re not trying to save the whole planet – just 70% of it.” We use films and the epic underwater camera to inspire people to help preserve the oceans. Jim’s only words to me setting out were, “Just make a difference.”
Early on I received some advice from one of movie making’s most successful directors Steven Spielberg. Jim’s family and mine were on vacation down on his boat in the Caribbean and Spielberg was next to us on vacation with his family. Steven and Jim had this symbiotic relationship with the success of their businesses – Spielberg used Jim’s SGI computers to create many of his filmmaking successes. However the two had never met. Spielberg had a son that was about the same age as one of my kids and they started doing sleepovers and he wanted to know about the father of his child’s new friend. I told him I was a still photographer but getting into filmmaking and he gave me this advice from working on Jaws, “Never make a movie that needs to use boats or animals.”

So how did “The Cove” come about?

Nearly everything I was about to do with the Oceanic Preservation Society would involve boats and large uncooperative animals. To make a successful debut even more improbable, for my first subject I picked a secret cove in Japan, a seemingly impenetrable natural fortress protected by spiked gates, razor ribbon, guards, motion sensors and after I arrived, 24 hour police surveillance on our crew. There were people in The Cove who would have every reason to kill us if we were discovered.
I pulled together an elite team of activists, pirates, and special effects wizards who used military grade hardware to help penetrate a secret cove in the Japanese National Park where they do nasty things to dolphins.
The first thing I did was do what Steven Spielberg does much of the time when he makes movies, I called on the services of George Lucas. One of my first assistants at National Geographic went on to become the head mold maker at Industrial Light and Magic, (ILM), which is now called Kerner Optical – they are the 3-D division to Lucas’s CGI division – they make real props as opposed to digital ones. I showed them pictures of the cove and they created these ingenious fake rocks to hide high-definition cameras and microphones. To set underwater high definition video cameras and microphones, I enlisted the help of my friends Mandy-Rae Cruickshank and Kirk Krack, world class freedivers. Mandy has won 7 world championships in her lifetime--she can swim down to nearly 300 feet on one breath of air and come back on her own power (that's her in the image at the top).

Jim Clark’s right hand man is Simon Hutchins, a former electrician for the Canadian Air Force. He helped create a fleet of unmanned drones with gyro-stabilized high definition cameras. Charles Hambleton has been my assistant for the last ten years and he has nerves of steel and a heart of gold--he’ll do anything. On one assignment we did for the owners of the world’s tallest building, he stood atop a steel ball at the top while the building swayed in the wind. Charles was an activist in the town we both lived, Boulder Colorado, which was down the road from Rocky Flats where they made plutonium triggers for nuclear bombs. Charles was arrested twice on the same day for protesting there – he’s a bit of a pirate. In fact, he was working on the Pirates of the Caribbean teaching pirates how to act like pirates for Gore Verbinski’s films when I called him away to be a real pirate for the making of my first movie.
Charles became OPS’s director of Clandestine Operations and it was his idea to bring a thermal camera to detect if there were guards in the cove. Nothing can hide from a thermal camera, if it has a pulse the camera picks it up – it’s like watching a print coming up in the developer for the first time – it’s like a magic trick. It was a military grade thermal camera, illegal for civilians to bring out of the U.S. and not designed for shooting video. Charles thought it would be interesting to shoot a making of for the DVD extras and rigged up the thermal camera to shoot video. That camera became the basis for much of our covert footage that became the heart of the film. So the “making of” became a major part of the movie and added this thriller component that makes this wonderful hybrid. Rolling Stone Magazine called it “Bourne Identity meets Flipper.”

Tell me about “The Cove”
This first film that I directed and shot with the OPS team is called The Cove and it’s been winning awards at International Film Festivals around the world. We won at Sundance, Sydney, Seattle, Toronto’s Hot Docs, Silverdocs, Maui, Nantucket, Blue Ocean, Galway etc… mostly audience awards – people like the film. It’s a feature documentary that plays a lot more like a thriller.
The Cove is perhaps one of the most beautiful underwater films you will ever see but there are images that will forever burn your retinas, like a Hieronymus Bosch painting came to life. We fell into an incredible story by luck, and the sheer tenaciousness of our team ; this incredible group of editors, producers, writer and composer that Jim helped bring together.
The big difference in still photography as opposed to shooting movies is you need a large crew. The director John Ford said that making a film is like painting a picture with an army. With The Cove, we needed an army of pirates because the story we took on would have deterred any traditional fiImmaker.

Is filmmaking your new direction? Are you still shooting still images?

I don’t want to disparage still photography, I certainly couldn’t have pulled this without working as long and hard as I did in this field, but I feel like I’ve been wandering around in the wilderness in comparison to filmmaking. Film is the most powerful medium in the world, the ultimate weapon of mass construction. I have been shooting at the top of my profession for nearly 35 years but I’ve never seen whole theaters of people crying then laughing then cheering and then raising up to give a standing ovation. But this happens routinely with The Cove.
The Cove is a story of one man’s quest for redemption wrapped around several larger parallel environmental stories. Ric O’Barry, the trainer for original TV series Flipper took me to Taiji, Japan where most dolphins for the swim with dolphin programs and dolphin shows are captured. I don’t want to give away too much of the plot but I believe what makes the film powerful and what makes it resonate with audiences is that the film proves that one person can make a difference and that a like-minded team can change the world.
I still love shooting stills but I feel I’m in the save the world business now. I really think we are one of two generations left that has a chance at saving the planet from human destruction until it’s too late. Ocean acidification, from the burning of fossil fuels and overfishing is destroying the marine environment at such a ferocious clip that it may already be too late. But I believe film and it’s co-conspirator music may be the last chance we have to galvanize the best of humanity together to save it from the rest. If you don’t believe it’s possible, you haven’t seen The Cove
What’s next for you?
Another feature documentary, this one on the sixth major extinction in the history of planet, the one we’re in the middle of now which for the first time is caused by a single species – us – rather than some cataclysmic event like a meteor but just as devastating. The challenge of course will be to make it hopeful and uplifting and provide solutions rather than point out all the problems - and to make it more humorous rather than a tragedy. It is kind of funny because the solutions are so simple that all we have to do is embrace change rather than greed.

For times and places where you can see The Cove go to:
TheCoveMovie.com
And to take action to end this brutal practice go to:
Take Action
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  1. ASMP New York has relaunched SHARPEN, the online magazine of ASMP New York.

    We've got Industry News, Daily Features, Over 20 Columnists, and More!
    Stay up to date with the NEW SHARPEN!


    To get to the new content, you must visit:
    http://www.SHARPEN-NY.org/

    We hope to see you there!

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  2. Headshot by Horace Long, Photographer
    Today begins a new feature, a weekly “spotlight” of our fellow ASMP NY members.  I'll introduce inspiring men and women that are world renowned, at the beginning of their careers, and somewhere in between.  Here we'll celebrate each others accomplishments and how their work moves the world forward. My name is Teresa Kruszewski, a current board member and the fortunate person to spend time with each member and get to know their story.  I hope you enjoy our new feature.

    This week, our Featured Member is Mariette Pathy Allen.  Her work focuses on Transgender Themes. Along with exhibitions and books - she consults for documentary films. “In 1998 I worked with Kate Davis and David Heilbroner on a film for A&E television: "The Transgender Revolution". It was the first documentary to emphasize political issues along with personal stories and was nominated for a GLAAD media award.”(Quote from Mariette’s Website)




    T.  You joined ASMP in 1982.  What brought you to the organization initially?

    M.  I met some members of ASMP and got excited by the idea of a photographers' union. It made me feel taken care of. I also thought of ASMP as a special club; after all, I had to be recommended by two members and to have a portfolio to show!

    T.  And why did you continue?
    M.  I continue to see ASMP as a union.

    T.  What has it allowed you to accomplish as a professional that you would not have been able to do on your own?
    M.  I've used my ASMP press card to get into parades and other events. I've gone to a number of educational seminars, as well as parties.

    T.  Has there been one thing that stands out for you as being part of this organization?
    M.  I've always been impressed by the scope of legal efforts. ASMP's lawyers fight for our rights!  Of course, I also enjoy getting to know other members.

    T.  As I look at your work I am both inspired and drawn in to your subjects.  Did you know all along what you wanted to shoot or did it evolve?
    M.  I didn't plan to be a photographer; I expected to spend my life as a painter. When I received my MFA from the University of Pennsylvania, photography wasn't even included in the curriculum. A few years later, just by chance, I took a course with Harold Feinstein, a brilliant and charismatic photographer and teacher. I was doing street photography then, and still prefer working spontaneously. I was surprised that I kept getting hired, and loved my jobs. Being a photographer helped me handle my shyness; it became my passport into the world. Ten years into my career, I had another fortuitous experience: I met a group of cross-dressers, one of whom became my friend and introduced me to a hidden world. Along the way, when I've felt stuck, I've found mentors.  I am very grateful to Allen Frame, highly respected as a photographer, writer, curator, and teacher. To my great good fortune, he substituted for Nan Goldin at a workshop I took in the early '90s.

    "Kiwi at a coffee shop", © Mariette Pathy Allen, Cover of the book: "The Gender Frontier" published by Kehrer, 2004


    T.  How do you feel your photography contributed to the people/community in which you documented?  What lead you to books and then documentary films?

    M.  When I started making portraits of cross-dressers, I may have been something of a pioneer in the way I worked with them. I felt that they were depicted in the media as unsavory, solitary, creatures of the night. I wanted to defreakify the community I came to know very well. The photographs usually offered my subjects their first glimpse of themselves as attractive, dignified, lovable people, which helped rid them of their lifelong feelings of shame and guilt. The photographs were also helpful in offering a different view to people who had fixed assumptions or were simply ignorant on the subject of gender variance.

    T.  Your work has been highly recognized.  And your work touches on issues that still are not resolved, understood.  How do you think your images have opened the eyes of the world to be more accepting and understanding?

    M.  As I continued my work with cross-dressers, I looked for family members who would be willing to be photographed with them, especially spouses and children. I also felt it important to include the voices of my subjects and their partners and children. Many of the wives felt that nobody considered their feelings and were grateful to be interviewed. As a result of this work, "Transformations: Cross-dressers and Those Who Love Them", was published. It had a profound effect on "the community", and had an impact on the outside world as well. As I continued working with transgender people, I focused on the diversity of gender variant people, on youth, and on political activism. "The Gender Frontier" continued my focus on  presenting them in the daylight of everyday life, and in documenting a movement that is evolving exponentially. I continued to include interviews and stories: I believe subjects deserve the right to speak in their own voices.

    I have worked on five documentary films, starting in 1984. Four of them are focused on transgender issues, one on homelessness. I was the still photographer on all, and the consultant on three. Some of the still images from the films are included in my books. I've also participated in many radio and television programs. On my own, I do slide presentations for schools and other organizations. I don't claim to be an impartial observer. Fighting discrimination is part of what I do in this work but it is also my work as a fine arts photographer. Fortunately, it has been exhibited internationally, and is in museum and private collections.



    T.  What is your current project?
    M.  I'm in the early stages of several projects. I've already made some photographs of gender non-conforming people in other countries, including Cuba. I intend to focus on Cuba, and will return this fall. I've started working with a transgender veteran who lives in a VA shelter. I have a series, "Scapes" that is not about people, is totally unpredictable, and feels more connected to my roots as a painter.

    T.  Where can one go to see your work and learn more about you?
    M.  I have a website:  mariettepathyallen.com

    T.  Is there anything that you would like to say to new photographers as they start their professional journey?
    M.  Enjoy your jobs. Don't complain too much. Find your passion, and don't be impatient for (whatever you consider) success.

    T.  Final words….
    M.  Thank you, ASMP!


    I’d like to thank Mariette for taking the time this week to share with us.

    Until next week!
    Teresa, 51art

    EDITORS NOTE: ASMP is not a union, but is the leading trade association for professional photographers. We promote rights, education, better business practices and ethics.

    ASMP New York has Relaunched SHARPEN, the online magazine of ASMP New York. We have daily news, features, advice and over 20 columnists. The New Site Can Be Found At http://www.sharpen-ny.org/
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  3. Huge thank you to Elizabeth Avedon, Holly Stuart Hughes, Jody Quon, Marc Sobier and Hosanna Marshall for taking time to delve deep in all the wonderful imagery everyone submitted. Tough decisions but lots of fun! Enjoy the pics by Alex Geana.

















    ASMP New York has Relaunched SHARPEN, the online magazine of ASMP New York. We have daily news, features, advice and over 20 columnists. The New Site Can Be Found At http://www.sharpen-ny.org/
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  4. ASMP New York has Relaunched SHARPEN, the online magazine of ASMP New York. We have daily news, features, advice and over 20 columnists. The New Site Can Be Found At http://www.sharpen-ny.org/
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  5. "You Too,"  by Giuseooe Capozzo

    I admit, it has taken me a long time to get used to the notion that a photo taken with a cell phone is totally acceptable. I was a student of old school photography and I wanted to remain that way for a long time. However, there is a time when one should swallow their pride and admit that technology changes. That was me about 4 years ago. I've had a Hasselblad, a Canon AE-1, a Holga, a Polaroid land camera and still have a Nikon SLR D40x. They all shot great quality images, no doubt, but I found that my iphone (equipped with the best photo apps around) is now my preferred choice. I'm a believer! I turned my prejudice around and into a plethora of positivity for this rather new medium. At this point I'd be a hypocrite because that's all I shoot with nowadays. Specifically, the Hipstamatic app. I never use my Nikon now. It's a bit dusty. Yeah, it is kind of sad. I'll always love old school but my world opened up when I started pushing the limits of cell phone photography. Check out the images in the below article. It's inspiring...
    Inside the 2012 Mobile Photography Awards Exhibit


    ASMP New York has Relaunched SHARPEN, the online magazine of ASMP New York. We have daily news, features, advice and over 20 columnists. The New Site Can Be Found At http://www.sharpen-ny.org/
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  6. (A wonderful perspective and advice for our community.)


    PRESIDENT’S LETTER

    It’s Just Business


    Several recent threads on ASMP’s on-line forums have dealt with photographers’ frustration with client negotiations. Clients were proposing budgets below and terms beyond what the photographers considered fair. Photographers lamented that clients continually refused to see the value in what they provide.
    The general response was “just say no” to these deals and “seek out better clients who understand the value and will pay for it.” There is some wisdom to this approach, but it hits a roadblock when you take into account that there are only a finite number of quality oriented blue chip clients willing to pay top dollar.
    Photographers tend to price their individual services in a fairly narrow range. “This is my price for one day of production and the rights granted.” Or worse, they say, “This is my day rate”. They set their price and rights package to represent what they feel is a fair value. It may well be so, but value is a perception shaped by largely by the marketplace.
    For many years value and budgets for certain projects were reasonably stable. Many photographers would turn to resources like fotoQuote to see what the “going rate” was for specific usage and adjust for their local market and production costs. But in the past ten years the marketplace has changed. Clients now have many more options for obtaining images, the number and types of uses have exploded in the digital environment, the economy has been a disaster and there are far more image makers vying for fewer assignments. This has greatly affected the market along with the buyer’s perspective of value, driving fees down.

    I had been suffering the same problems and was losing job after job. About $40,000 worth of estimates went south in the first four months of 2010. (It was work that all went to other photographers.) Clearly, it was time to re-examine my business model. I had a number of in-depth conversations with my clients. They made it abundantly clear that they loved my images and wanted to work with me, but felt I was too expensive or there were issues with rights. Even with my emphasis on quality, production values, service and follow up, they could not justify the same value I perceived. My pricing and policies had taken me out of the marketplace entirely. And these were the blue chip companies in my market.
    Losing almost every estimate that came my way, I began to experiment with
    lowering my fees a small amount and broadening my usage rights. I know lowering fees or broadening rights will seem like heresy, caving in and selling out to many photographers. Trust me; it was very difficult to do on an emotional level.
    However, the results were startling. Even after the dismal start, my gross sales for 2011 went up 85 percent over 2010. (And January 2012 will nearly double January 2011!) Interestingly, the average total billed per project has actually increased, even with the nominal fee reduction. I have put myself back into the market. Clients could now justify the value, even if I was often still more expensive than my competition. And, because of my flexibility over pricing and usage rights I was the person in the room when the client decided to make the job bigger and add video or additional stills to the job. What did this billing increase mean in practical terms? In the past few months, I was able to pay down more than $30,000 in long term debt and build a cash reserve that will carry me for nearly nine months.

    My new mindset is, “It’s just business”. I now evaluate projects, budgets and rights requests and ask myself, “Can I do this project at a profit that will sustain my business?” No dogma or blind adherence to some perceived standard, just a flexible approach to meeting client needs and running a profitable business.

    --James Cavanaugh President, ASMP cavanaugh@asmp.org



    ASMP New York has Relaunched SHARPEN, the online magazine of ASMP New York. We have daily news, features, advice and over 20 columnists. The New Site Can Be Found At http://www.sharpen-ny.org/
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  7. Photo by Ruben Natal-San Miguel, from the Nocturnal/Activo series, Bronx, 2012.

    THIS SATURDAY!!!
    Bronx Masquerade brings together ten emerging Bronx artists who uncover the true stories of the young people in the Bronx.

    Featuring: Melissa A Calderon, Xavier Figueroa, Isabel Figueroa, Edwin Gonzalez, Glendalys Medina, Amy Payor, Elle Perez, Tiana Markova-Gold, Lisa Napier, Ruben Natal-San Miguel, and Jay Paavonpera.

    March 10-April 10, 2012
    Opening Reception: Saturday March 10, from 4-6pm
    Artist Talk: Saturday March 10, 430pm
    Bronx Library Center, 310 Kingsbridge Rd, Bronx, NY 10458


    The exhibition Bronx Masquerade borrows its title from the book by Nikki Grims, and presents a montage of artistic voices whose commonality rests in concerns with uncertain positions of youth.



    ASMP New York has Relaunched SHARPEN, the online magazine of ASMP New York. We have daily news, features, advice and over 20 columnists. The New Site Can Be Found At http://www.sharpen-ny.org/
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  8. We would like to ask you help us support a former ASMPNY President in this election. As many of you know, Thomas Werner was central to the rebuilding the of New York Chapter, helping to create the strong and vital chapter that you know today. Since then Thomas has brought his insight as photographer, lecturer, educator and gallerist, to ASMP through the creation of the ASMP National Fine Art Specialty Group, participation on numerous national committees, work with the New York Chapter, and his time as a Director on the National Board. He has always been a generous supporter of ASMP and its members, and we are now asking you to support him in return.

    For those of you who do not know Thomas please click on the heading to see a brief bio, his ballot statement, and quotes from members around the country regarding the election and his work for the organization.

    Thank you for your time and for your help. We would love to see a supporter of the New York Chapter and a fellow New Yorker back on the National Board!

    Thank You,

    Frank Rocco ASMP NY Chapter President

    Michelle Kawka ASMP NY Chapter Vice President

    Board Members

    Liam Alexander, Ruth Bernal, Marco Castro, Amelia Coffaro, Andrew Day, Thomas Donley, Michael Dos Santos, Aaron Lee Fineman, Harry Peronius, Jason Gardner, Alex Golshani, Rod Goodman, Matt Greenslade, Brad Hamilton, Leslie Jean-Bart, Katrina Kojic, David Kliger, Salem Krieger, Teresa Kruszewski, Stephen Mallon, Peter Murphy, Scott Nidermaier, Kevin Michael Reed, Barry Rosenthal, Ian Ross, Susan May Tell, Michael Weschler, Mira Zaki
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  9. As a reviewer for the 3rd year in a row I remembered how fast-paced the reviews can be. How stressful it is for the person getting reviewed. It reminds me of what speed-dating must be like. You have to be prepared for your "elevator speech" -describing in less than a minute what your work is about and for the lasting 9 minutes you are engaged with your chosen reviewer. Now the pressure is on from the reviewer and it's up to us to give them what they are there for, an honest, unbiased and clear response to what we are looking at. For the most part the work I saw was pretty good. There were 2 stand outs in my case but most of the reviewers were surprisingly happy to have seen much better work this year. Thank you ASMP NY members for stepping it up! I overheard one woman say she stood in line to see Elizabeth Avedon for an hour! Of course, the wait was worth it because she got her undivided attention for a good 10 minutes.

    From observing, it seems the best tactic is to case out your top 3 reviewers to get the most out of the reviews. Maybe see a photo critic, a curator and a collector. All 3 types of industry people will have different things to say about your work. Take note and listen, let go, experiment, try some of these suggestions, you'll see some interesting new things.

    See you next year!



    ASMP New York has Relaunched SHARPEN, the online magazine of ASMP New York. We have daily news, features, advice and over 20 columnists. The New Site Can Be Found At http://www.sharpen-ny.org/
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  10. Tuesday, Feb 7th is the annual Fine Art Portfolio Reviews, are you ready to show your stuff?
    6:45-9pm

    ***Only prints will be reviewed (no iPads or laptops) unless the work is meant to be exhibited in a museum or gallery hooked up to a computer.

    Get your book reviewed by some of the most prestigious names in the business.
    Aperture
    Elizabeth Avedon
    Jen Bekman Gallery
    Steven Kasher Gallery
    PDN
    Reinberger Galleries
    The Center for Photography at Woodstock
    Plus many more....

    Please click here for more information



    ASMP New York has Relaunched SHARPEN, the online magazine of ASMP New York. We have daily news, features, advice and over 20 columnists. The New Site Can Be Found At http://www.sharpen-ny.org/
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I've been in the art and photography industry for 15 years as a photographer, curator and art consultant. I've been fortunate to work with ASMPNY as a portfolio reviewer as well as a panelist for photography events here in the city. Earlier this year my exhibition, "Hotter Than July" was reviewed by senior art critic of New York Magazine, Jerry Saltz. In the past I founded veaux.org, a site for emerging creatives with a gallery space in Chelsea as well as curator/consultant of exhibitions for the Hipstamatic iphone app. Currently I'm working on a project documenting the New York art world while curating exhibitions around the city.
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