Just saw my first seminar this morning at the Photoplus Expo here in warm and sunny (i think although I am in the ominous Javitts Center) NYC!!

"An Intro to HDSLR Cinema" with Vincent Laforet.
First of all, he's not only a talented visual person but first and foremost an educator. Take a peek at his blog when you have a chance. So, this seminar covered basically all you need to know to shoot your HD DSLR films, shorts, commercials, music videos, you name it.

We started out watching his short called "Reverie" which is his first short with the Canon 5D Mark 2 and also his first short video that he made himself. Or at least that's the impression that I got, as he never went to film school. At the time that he shot Reverie, the 5D had only auto-exposure for video and a lot of the kinks of the camera had not been worked out.

Key Points about Reverie
1. Was shot with a very small crew
2. Used a number of lens, 45 mm, 50 mm, 85 mm, 200 mm, 400 mm, Fisheye and the Canon Mark 2
3. He used Profoto 7B's to light the film (what!!)
4. A lot of the more "Hollywood effects" were done in very simple lo-fi ways. For example, there is a scene where a guy has a flickering Tv light look to him and that was done by plugging in his laptop to the Tv screen and changing the hue/saturation level up and down in photoshop. Go to the behind the scenes look on Reverie on his site and you can see how it was done in more details. There is a great scene where the driver is filmed by suctioning a manfrotto suction cup mount to the side of the car.
5. The budget was $5000. Most of which was spent on the helicopter rental
6. That film led him within 72 hours of being released online to a very high paying job from SmugMug shooting surfers in Hawaii! Much better use of $5K than sending out a promotional mailer campaign right!

Vincent touched upon the explosion of HDDSLR onto the scene for the photo industry and how there hasn't been a revolution like this since the time when Auto-focus was introduced. I can attest to this at the Expo just by walking around the showroom for 15 minutes. There are so many vendors here geared towards HDDSLR and handheld lighting rigues etc.

From there, we discussed the nuts and bolts of work-flow with HDDSLR. Here's some highlights.

1. Shoot on Mark 2 (or whatever HDDSLR camera you have)
2. Copy into folders on external harddrive
3. Load into Final Cut (or Premier or Avid)
4. Convert footage using ProRes 422HQ or LT or Proxy. You don't need to use the super high res 4.44. Not worth it unless it's going to the silver screen :) This makes the footage much easier to work with in Final Cut.
5. Use application Pluraleyes to sync audio (i have used this and it's incredible, no more slate boards- especially helpful if you are only one person shooting)
6. Start editing!

But still most important according to Vincent is the following below. You can have all the gear in the world but no one will want to watch your film because you don't have a clear message. He really has some cool shorts he has made testing cameras for Canon.
Here's the skinny to a great short or film:
1. Concept
2. Story
3. Emotion
4. Sound
5. Motion
6. Editing

Lastly...glad I stayed till the end because he brought out his rique which is impressive but not over the top. Which is his thing, to K.I.S.S. (Keep it simple stupid)

Also some take-home knowledge that I found valuable below to do before you start shooting with the 5D:

1. Set the Canon 5D at ASA 100 at 1/50 sec
2. Turn off all Sharpening and Contrast and keep your color tone to Neutral
3. Get a couple of pieces of equipment (i.e. tripod with fluid head or some sort of steadying device to make your work move up to a pro level)
4. Pick up a decent Microphone and shoot with a Dual System. You can buy an inexpensive Zoom recorder even for $500.
5. Pick up an ND filter

More to come from me! Stay tuned.

-Andrea Fischman
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ASMP New York has relaunched SHARPEN, the online magazine of ASMP New York.

Today begins a new feature, a weekly “spotlight” of our fellow ASMP NY members.  I'll introduce inspiring men and women that are world renowned, at the beginning of their careers, and somewhere in between.  Here we'll celebrate each others accomplishments and how their work moves the world forward.

Huge thank you to Elizabeth Avedon, Holly Stuart Hughes, Jody Quon, Marc Sobier and Hosanna Marshall for taking time to delve deep in all the wonderful imagery everyone submitted. Tough decisions but lots of fun! Enjoy the pics by Alex Geana.

ASMP New York has Relaunched SHARPEN, the online magazine of ASMP New York. We have daily news, features, advice and over 20 columnists.

I admit, it has taken me a long time to get used to the notion that a photo taken with a cell phone is totally acceptable. I was a student of old school photography and I wanted to remain that way for a long time.

(A wonderful perspective and advice for our community.)

PRESIDENT’S LETTER

It’s Just Business

Several recent threads on ASMP’s on-line forums have dealt with photographers’ frustration with client negotiations.

Photo by Ruben Natal-San Miguel, from the Nocturnal/Activo series, Bronx, 2012.

THIS SATURDAY!!!

Bronx Masquerade brings together ten emerging Bronx artists who uncover the true stories of the young people in the Bronx.

We would like to ask you help us support a former ASMPNY President in this election. As many of you know, Thomas Werner was central to the rebuilding the of New York Chapter, helping to create the strong and vital chapter that you know today.

As a reviewer for the 3rd year in a row I remembered how fast-paced the reviews can be. How stressful it is for the person getting reviewed. It reminds me of what speed-dating must be like.

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Tuesday, Feb 7th is the annual Fine Art Portfolio Reviews, are you ready to show your stuff?

6:45-9pm

***Only prints will be reviewed (no iPads or laptops) unless the work is meant to be exhibited in a museum or gallery hooked up to a computer.

Wednesday, February 1, 2012

7-9pm

How do you stand out in a crowded market? Not by spending the most and yelling the loudest — that’s a sucker’s game (and boy, do those suckers get annoying, fast.) The secret to gaining attention in a noisy world lies in making yourself irresistible at all turns:

Here is a wonderful interview with Anna Skladmann who has been photographing the children of Russia's nouveau riche. Her shots of these kids haunt me.

Last week was the 10th anniversary of the biggest art fair in the country. I had been to Miami before but not for ABMB. I was an Art Basel virgin...

You could tell who was from New York because every other person was wearing black even in the 77 degrees weather. Yeah, I saw art.

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Wednesday, November 30th at 11th Street Bar

510 East 11th Street (Between A&B) beginning at 6:30

Congratulations to all the winners of Image 11!

Professional: 1st Place: Peter Dazeley

Student: 1st Place: Brad Curran

November 22nd, 2011

It was packed! And rightfully so, with an incredible line-up of reviewers from The New York Times, DDB, PDN, Magnum and tons more. The energy in the room was filled with excitement and maybe even a little nervousness.

October 4th, 2011

One should really use the camera as though tomorrow you'd be stricken blind.

Please join me for this online only exhibition of Kim Keever and Bruce Checefsky's work. From October 4-November 1

While peering into an alternate universe, such as Kim Keever has created using a 200 gallon glass tank filled with water, it's easy to get lost in the hidden chasms of his landscapes.

ASMP NY: CALLING ALL PHOTOGRAPHERS

NEW YORK, NY - September 2011 - Now in its 6th consecutive year, ASMP NY will host its annual Commercial Portfolio Review for all ASMP NY members on October 11, 2011.

Why should you take this course?

· Do you want to learn how to uncover a prospect's budget?

· Do you ever hear, "I'm interested, call me after the holidays?" or "This is great, I just need to run it by my boss/editor/wife/business partner?" but you never hear back from the prospect?

· Do you feel

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Tomorrow night September 12th is the very special curated photography show by Ruben Natal-San Miguel about the 10 years since 9/11. This exhibition is supported by Finch & Ada.

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Ahhh, the very important issue of stealing imagery from photographers to make a buck. In this case, Michael Dweck is $100,000 richer via Malibu Denim Co. thanks to the courts and rightfully so. Justice prevails! Click here for more on this story.

Longtime photojournalist Michael Kamber is the force behind the Bronx Documentary Center, a venue for photography, film, and new media that opens in September with an exhibition on the work of the late photojournalist Tim Hetherington, who was killed in Libya in April.

Focus on Sales: Sandler Sales Training Level One

Tuesdays, this fall! Sandler Sales Training is back ! Why should you take this course?

Do you want to learn how to uncover a prospect's budget? Did you ever hear, "I'm interested, but call me back after the holidays"? Then you never heard back from

Must give a major shout out to Stella Kramer who edited and published this blog for the past few years- keeping it chocked full of information and writings based on the contemporary photography world, commercially and in fine art. It must be noted that she posted everything before August 2011.

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This hurricane will surely be a phot-op so if you are brave and want to take the risk, please take necessary precautions. And if you want to send them to the blog to post, please do at asmpsharpen@gmail.com.

For the rest of us, we'll opt to stay dry.

Most of us miss the smell of a darkroom and the potent chemicals that seep through our hands and clothes back in the day when the darkroom was king.

Attention All Photographers!- 2001-2011- A Decade of Insanity : Still Searching for Healing- Exhibition

Attention all Photographers!- I am back to curating, As a survivor of Sept 11 attacks, will like to celebrate life, commemorate the 10 year anniversary and how photography has changed the face of

Resource is putting together a Summer inspired film series (with the curation help of our friends at Vimeo) and we want you to be there. The event is at Factory Studios. factorybrooklyn​.com

We're taking over 2 floors of Factory!

Today at 7:00pm

@Factory Studios

79 Lorimer St.

Saturday, August 13, 2011, 12pm

ASMPNY's Summer Party on the Hudson

ASMPNY's Summer Party is THIS SATURDAY! Photogs will appreciate the beautiful view (and breeze) along the Hudson River at the PIER i CAFÉ. You might want to bring your camera, or ride your bike to get there.

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I've been in the art and photography industry for 15 years as a photographer, curator and art consultant. I've been fortunate to work with ASMPNY as a portfolio reviewer as well as a panelist for photography events here in the city. Earlier this year my exhibition, "Hotter Than July" was reviewed by senior art critic of New York Magazine, Jerry Saltz. In the past I founded veaux.org, a site for emerging creatives with a gallery space in Chelsea as well as curator/consultant of exhibitions for the Hipstamatic iphone app. Currently I'm working on a project documenting the New York art world while curating exhibitions around the city.
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