Feb
24
Sandler Sales Training 2: Its All About Trust--by Stella Kramer
This week’s Sandler Sales Training class talked a lot about trust, and how to get a potential client to trust you. When someone reaches out to you (calls you for a quote, asks about your prices, etc.) that is the first expression that their status quo isn’t working—there is something not right in their world and they want a change.
But trust is something we see as developing over time, and you don’t have the time to establish trust with the potential client. Is there a way to reach someone so they feel they can trust you? Yes, it’s in the interest you show them and the relationship you develop with them that will determine if they will trust you.
But trust is something we see as developing over time, and you don’t have the time to establish trust with the potential client. Is there a way to reach someone so they feel they can trust you? Yes, it’s in the interest you show them and the relationship you develop with them that will determine if they will trust you.