The interesting thing I find about taking the Sandler sales training class is that it is forcing me to think about my relationship with money. I don’t think I’m unusual in the sense that I have trouble talking about it with people. I think most of us do. But I realize that until I learn to separate my personal fears from my business needs I can never get to the point where I can do business with potential clients without being uncomfortable.

At this level with the classes we are basically doing role playing, and writing scripts to deal with all the elements that make doing business easier. After identifying three thinking we planned on mastering over the course of the class, we work on putting what we’ve learned into action.

Bob Heiss is so fluid with the language of talking business that we are all reduced to scribbling as fast as we can to write down what he says exactly as he says it. I have found his suggestions on how to handle situations so spot on, that I wonder if it will ever become second nature for me, as it is for him.

I am trying to practice what to say to a client, hoping that through repetition it will become easier and more natural for me. As of now, there is still so much I have to learn. Our homework for next week is to practice scripts with each other, particular to where we are with any of our clients. But I confess, I have not really spent time looking over my notes before talking with a client. That is something that needs to change.

It seems to me that by the time I am finished with the Sandler training classes I will be so much more fluent in the language of business, and what will work for me. I know that this formal training is becoming invaluable, and I already can see the upside to changes I have made in my business. I think I just need the courage and conviction to make changes, and leave behind my fears and years of conditioning.

It’s ironic that we have so much trouble talking about and dealing with money, and yet it permeates our lives on every level. I guess like other things taking the personal out of the equation allows for greater flexibility, and ultimately greater satisfaction. If I can reach that place in my life, I think I can make things even better for myself. And that might be the best lesson of all.
BY STELLA KRAMER
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(A wonderful perspective and advice for our community.)

PRESIDENT’S LETTER

It’s Just Business

Several recent threads on ASMP’s on-line forums have dealt with photographers’ frustration with client negotiations.
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As a reviewer for the 3rd year in a row I remembered how fast-paced the reviews can be. How stressful it is for the person getting reviewed. It reminds me of what speed-dating must be like.
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Focus on Sales: Sandler Sales Training Level One

Tuesdays, this fall! Sandler Sales Training is back ! Why should you take this course?

Do you want to learn how to uncover a prospect's budget? Did you ever hear, "I'm interested, but call me back after the holidays"? Then you never heard back from
Must give a major shout out to Stella Kramer who edited and published this blog for the past few years- keeping it chocked full of information and writings based on the contemporary photography world, commercially and in fine art. It must be noted that she posted everything before August 2011.
Most of us miss the smell of a darkroom and the potent chemicals that seep through our hands and clothes back in the day when the darkroom was king.
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I've been in the art and photography industry for 15 years as a photographer, curator and art consultant. I've been fortunate to work with ASMPNY as a portfolio reviewer as well as a panelist for photography events here in the city. Earlier this year my exhibition, "Hotter Than July" was reviewed by senior art critic of New York Magazine, Jerry Saltz. In the past I founded veaux.org, a site for emerging creatives with a gallery space in Chelsea as well as curator/consultant of exhibitions for the Hipstamatic iphone app. Currently I'm working on a project documenting the New York art world while curating exhibitions around the city.
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